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What are Doorway Pages?
Doorway pages are pages that have been generated
to rank highly in a specific keyword or phrase.
If a Webmaster wanted to ensure that a particular part of his/her Web
site
was visited they could create doorway pages with
keywords/phrases that would definitely be entered into a search engine.
Thus standing a better chance of getting listed in the top 10 positions.
Doorway pages are not a main entry to your website, normally you would
have a 'click here' or some JavaScript to redirect the visitor to your
main site. You have probably seen many doorways while surfing without
realising what they were for.
What makes a Doorway page?
A doorway page contains all of the
elements associated with any other Web page. The only difference is that
the title, keywords, description, and body content have all been
optimized for one specific keyword or keyword phrase.
However, you should be very cautious in
using tables, images or heavy JavaScript as these can unbalance your
carefully optimized Web page.
Are Doorway Pages allowed?
The simple answer is yes, but as with everything
in Web promotion you need to be careful that you are not spamming the
search engines.
Keep it simple, if you create 12 doorway pages to your main index page
then this is not deemed acceptable by the engines. However if you have a
large website and want to advertise individual elements of it, that
would normally be impossible to do with Meta Tags then this is allowed
and can help you get higher positioning.
The simple rule to remember when adding doorway pages to your site is
that your site could be checked by hand if flagged as a spammer. If this
happens you want the doorway page to look like a part of your site
whilst keeping the keyword optimisation intact.
Should I create a Doorway Page?
Okay, lets have an example of a website that sells
computer equipment.
With Meta Tags you will only be able to inform a potential visitor of a
few products that you are selling (if any), however with doorway pages
you could optimize a doorway page for each type of product. This way all
your products will be listed with the engines thus making your website receive
more traffic.
Doorway
Page Maker
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