What is Link Popularity?
Link popularity in simple terms means the number of other Web sites that have hyperlinks pointing to your site. This could be from other Webmasters placing your banners or buttons on their site or simply from other sites recommending yours for whatever reason.

Why is Link Popularity Important?
As search engines develop their indexing routines they are starting to add functions such as a Web sites link popularity to determine which sites should be listed higher in the results. The theory behind this is that the more hyperlinks pointing to a Web site the more popular that site must be over another site and therefore must be a better site. The drawback here as you can probably see is that just because a site has thousands of links pointing to it certainly does not mean that it is any good.

Increasing Link Popularity
The best way to increase your own Web sites link popularity is to post it to FFA sites which can dramatically increase it very quickly. You can use our free script to achieve this or alternatively there are some excellent commercial applications available.
The other way to help your site gain a high rating is to promote swapping links with other Webmasters. If you can provide banners it will help if not try using a link script which will also monitor clicks that are sent your way.

Checking Link Popularity
You can see how many Web sites are pointing to yours by simply entering your full Web site URL into any of the search engines search box or alternatively see the Popularity Analyzer which will search multiple engines for you at once.